Why visit
Free admission to a blue-chip contemporary collection plus the chance to step inside a Kusama Infinity Mirror Room makes The Broad one of LA's most rewarding cultural stops. Its sculptural honeycomb building and prime Grand Avenue location turn a quick visit into a full Downtown arts afternoon.
Designed by architecture firm Diller Scofidio + Renfro, the building's perforated 'veil and vault' exterior wraps a light-filled gallery on the upper floor. Inside you'll find works by artists including Jeff Koons, Andy Warhol, Roy Lichtenstein, Jean-Michel Basquiat, Cindy Sherman, and Kara Walker. The third-floor galleries present highlights from the collection that founders Eli and Edythe Broad assembled over decades.
The museum's most sought-after experiences are Yayoi Kusama's immersive Infinity Mirror Rooms, which create the illusion of endless space and require timed reservations or in-person standby. Located on Grand Avenue beside Walt Disney Concert Hall and across from MOCA, The Broad sits at the heart of Downtown's cultural corridor, making it easy to combine with other arts and dining stops.
History
The Broad opened in 2015, founded by billionaire philanthropists Eli and Edythe Broad to house their extensive contemporary art collection and provide free public access. Eli Broad, who made fortunes in homebuilding and financial services, was a driving force in developing Downtown LA's Grand Avenue cultural district. The museum also serves as headquarters for the Broad Art Foundation's lending library.
Insider Tips
- ✦Reserve free timed-entry tickets online in advance, since walk-up lines can be long.
- ✦Sign up for the Infinity Mirror Room standby line when you arrive, as in-person sign-ups open separately.
- ✦Pair your visit with neighboring Walt Disney Concert Hall and MOCA for a full arts afternoon.
Photo Tips
- 📸Shoot the honeycomb 'veil' facade from across Grand Avenue to capture its full sculptural pattern.
- 📸Inside an Infinity Mirror Room, turn off your flash and shoot quickly within your timed window for the endless-reflection effect.
- 📸Frame the curving escalator tunnel through the concrete 'vault' for a moody architectural shot.
Before You Go
- ✓Reserve free timed-entry tickets online ahead of time, as walk-up lines can be long.
- ✓The Broad is usually closed Mondays, so plan for Tuesday through Sunday.
- ✓Sign up for the Infinity Mirror Room standby line separately when you arrive.
Visiting with family
Kids are often mesmerized by the Infinity Mirror Rooms and large pop-art pieces, making this an easy first museum for many families. Reserve timed tickets in advance so you are not waiting in long standby lines with restless children.
Where to Eat Nearby
Want this turned into a day-by-day plan?
Tell our free AI planner you want to visit The Broad and it will build the rest of your day around it.
The Broad FAQ
Is The Broad free?
Yes, general admission is free, though advance timed reservations are recommended and special exhibitions may be ticketed.
How do I see the Infinity Mirror Rooms?
Access is via timed reservations or an in-person standby sign-up on the day of your visit, and demand is high so plan ahead.
How long does a visit take?
Most visitors spend one to two hours, longer if exhibitions or the mirror rooms have a wait.
More Museums in LA
MuseumsThe Getty Center
The Getty Center is a world-class art museum set on a hilltop above the 405, famous for its Richard Meier travertine architecture and sweeping city views. Admission is free, and the galleries, gardens, and panoramas make it one of LA's most rewarding cultural destinations.
MuseumsGetty Villa
The Getty Villa is a recreated ancient Roman country house overlooking the Pacific that houses the J. Paul Getty Museum's collection of Greek, Roman, and Etruscan antiquities. Set among gardens, fountains, and a peristyle pool, it pairs world-class classical art with one of LA's most serene settings.
MuseumsLACMA
The Los Angeles County Museum of Art (LACMA) is the largest art museum in the western United States, with a collection spanning thousands of years and cultures. Its Miracle Mile campus is anchored by the famous Urban Light lamppost installation.
MuseumsAcademy Museum of Motion Pictures
The Academy Museum of Motion Pictures is the nation's premier museum devoted to the art, science, and history of moviemaking. Run by the organization behind the Oscars, it sits on the Miracle Mile next to LACMA.
Helpful Guides
MuseumsThe Best Museums in Los Angeles
LA's museums span Old Master paintings, dinosaurs, movie history, and contemporary art, and several of the best are free to enter.
FamilyThe Best Family Activities in Los Angeles
Theme parks, hands-on museums, easy beaches, and free outdoor days the whole crew will actually enjoy.